Over the past year, especially since the rise of the COVID-19 pandemic, live streaming has become an integral part of our daily lives. To bridge the gap between your brand and audience, live streaming is the way to go for better connection and engagement.
In the e-commerce scene, large players like Shopee, Lazada, Amazon and TikTok have all started adopting live streaming features on their own platforms to connect authentically with their audience and boost sales.
In 2021, Zalora (50 million Monthly Visits) launched its live streaming feature "Z-LIVE" and engaged 9% of their total mobile app visitors during their Live Shopping launch, of which 16% were new to Zalora.