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BeLive and PNTR Group Unveils Social Live Selling Initiative, JUPNTR, to empower Indonesian Businesses with Cutting-Edge Live and Video Commerce Capabilities

[Jakarta, 30 November 2023] — JUPNTR, or “Jualan Pintar” is a groundbreaking social live-selling initiative, that emerges as a collaborative effort driven by PNTR Group and BeLive, with a mission to empower small and medium-sized businesses (SMBs) in Indonesia. Jualan Pintar or “Selling Smart” equips businesses with the creative and technological capabilities to seamlessly produce and adopt live commerce into their own e-commerce apps or websites.

Revolutionizing E-commerce for SMBs

JUPNTR is poised to revolutionize the way SMBs engage with customers through live commerce. Leveraging the media and creative prowess of PNTR Group and the expertise in live and video commerce from BeLive, JUPNTR is designed to democratize access to this dynamic selling method for businesses of all sizes.

Key Features of JUPNTR

Seamless Integration: JUPNTR enables businesses to effortlessly integrate live commerce features into their existing e-commerce platforms, providing a user-friendly experience for both businesses and customers.

Empowering SMBs: With a focus on SMBs, JUPNTR aims to level the playing field by offering cutting-edge technology that enhances digital presence, customer engagement, and sales capabilities.

Interactive Selling: The platform allows businesses to create interactive and immersive live sessions, fostering real-time engagement and personal connections with customers.

Direct Shopping Capabilities: Viewers can make purchases directly within the live sessions, streamlining the customer journey and increasing conversion rates.

Creative Content Creation: JUPNTR provides an end-to-end service to SMBs, from content creation and strategy to influencer management and technology.  

“JUPNTR is more than a platform; it’s a transformative force for local brands and SMBs in Indonesia. It represents our commitment to providing accessible and powerful tools for businesses to thrive in the digital landscape,” said Elisabeth Winiartati, Global Head of Integrated Marketing and Communications at PNTR Group.

“BeLive is excited to be part of this initiative that brings the future of live commerce to businesses in Indonesia. JUPNTR is a game-changer, offering a seamless and engaging solution for businesses to connect with their audience,” said Latif Sim, Chief Strategy Officer at BeLive.

The initiative will be launched in December 2023.



JUPNTR is a collaborative social live-selling initiative driven by PNTR Group and BeLive, dedicated to empowering small and medium-sized businesses in Indonesia. The platform provides businesses with the capabilities to integrate live commerce into their existing e-commerce apps or websites, unlocking new opportunities for growth and success.

About BeLive Technology:

BeLive Technology is the leading provider of live commerce and shoppable short video solutions in Southeast Asia. BeLive Technology’s platform employs advanced artificial intelligence and machine learning developed specifically for live video analysis, live commerce, shoppable short videos, and interactive live streaming. Live streams powered by BeLive Technology have reached more than 100 million viewers worldwide, amounting to more than 50 million hours of content. The company is IMDA SG Digital (SG:D) Accredited and has been recognised as one of the Top 10 Retail Marketing Solutions Providers in APAC 2023 by Retail Tech Insights. To learn more, please visit

About PNTR Group

PNTR is a full-service communications, public affairs and digital consulting firm, servicing established global and national brands as well as leading start-ups. PNTR’s expertise and experience covers technology, banking, fin-tech, telecommunications, industrial, energy, FMCG, and sustainability. PNTR is headquartered in Indonesia with a presence across Southeast Asia and Hong Kong. For more information, visit

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