Voila is a premier ecommerce platform specializing in luxury watches, bags, and other high-end items in Indonesia. With a dedication to offering the finest products and unmatched customer service, Voila has become a trusted name for discerning shoppers, combining exclusivity with convenience.
Voila continues to innovate and provide a seamless shopping experience that caters to the aspirations of its luxury-focused clientele.
A QUICK SNAPSHOT
INCREASE CLICKS PER VIEWER
10
peak number of products clicked per viewer
INCREASE PRODUCT CLICKS
105.83
higher product clicks on each product
INCREASE SHOP CLICKS
84.48
higher shop clicks on each livestream
KEY OBJECTIVES
Voila set out to elevate the online shopping experience for luxury items by incorporating live commerce into its platform. Partnering with BeLive Technology, Voila implemented a shopping solution to bring interactive, real-time shopping to their customers.
This initiative allows Voila to showcase its luxury products in an engaging format, with hosts highlighting the unique features and craftsmanship of each item. Customers can interact via live chat, ask questions about the products, and access exclusive promotions during the livestream. By combining the elegance of luxury goods with the interactivity of live commerce, Voila aims to deepen customer trust and drive higher engagement.
THE SOLUTION
Live commerce addresses key concerns often associated with purchasing luxury goods online, such as authenticity, quality assurance, and personalized service. Each livestream provides in-depth insights into the craftsmanship, heritage, and unique features of the showcased products. This level of detail helps to build trust, as customers gain confidence in the authenticity and value of the items being offered.
The interactive nature of livestreaming also allows customers to ask questions in real-time, seeking clarification about materials, warranties, and advice tailored to their preferences. This mimics the consultative, white-glove service luxury shoppers expect in brick-and-mortar boutiques. Personalized recommendations from the hosts create a sense of exclusivity, making each shopper feel valued and understood.
Furthermore, livestreaming reduces buyer’s remorse by offering a transparent and engaging shopping experience. Customers can see the products in action, understand their features, and make more informed decisions.
Customers leave the livestream feeling confident about their choices, knowing they’ve received expert advice and by bridging the gap between traditional luxury shopping and digital convenience, Voila ensures its clientele enjoy a premium experience, whether they shop in person or online.
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