Live commerce shows are a growing trend in the world of e-commerce today.
Live commerce offers brands and businesses an exciting new way to connect with customers and drive sales!
By combining the power of live video with the convenience of online shopping, live commerce shows provide a unique, engaging, and hard-to-resist shopping experience.
However, hosting a successful live commerce show takes more than just hitting the “go live” button and hoping for the best.
To drive traffic and boost sales, you need a solid strategy that covers everything from your content and promotions to your video quality and after-show plan.
So, here are eight tried-and-tested tips for driving traffic to your live commerce shows and maximizing your results!
8 Effective Ways to Drive Traffic to Your Live Commerce Shows
Try these tricks to enhance your live commerce strategy in getting more viewers and increasing your sales conversions!
1. Promote your show in advance.
Here’s how to have a great audience turnout – start promoting your show a few days or weeks ahead! This will give people plenty of time to plan and get excited about what you have in store.
Now, what are the ways you can create awareness and hype around your upcoming show? Use online channels to spread the word, create eye-catching graphics or videos to share, and consider partnering with other brands to cross-promote. If you’re hosting live streams via your own app, timely push notifications and reminders can also be a great way to get more live viewers during your show.
Don’t forget to share information about the products you’ll feature and any special deals or discounts available during the broadcast. With some planning and promotion, your live commerce show will surely be a hit!
2. Leverage social media.
Social media is a powerful tool for generating buzz for your live commerce show and reaching a wider audience.
You can use platforms like Facebook, Instagram, Twitter, and TikTok to share teasers, behind-the-scenes footage, and reminders leading up to the event!
Pro tip: Create a social media content plan. This will help you stay organized and ensure that you’re consistently sharing updates and information about your show. Use videos, images, and GIFs to grab people’s attention and make your content more engaging.
To go further, use hashtags to make your posts more discoverable, and consider running social media ads to reach even more people!
3. Collaborate with influencers.
Influencers are great partners for driving traffic to your live commerce shows. By partnering with influencers or micro-influencers, you can tap into their existing following and connect with an audience who might be interested in your products.
How do you find the right influencer to work with? Start by researching personalities in your niche or industry. Look for those who have an engaged audience and whose values align with your brand.
You can then contact them with a collaboration proposal, negotiating a partnership deal for promoting your live commerce show.
You can leverage the influencers’ reach to build relationships and expand your following!
4. Offer exclusive deals.
Everyone loves a good deal! Offering discounts or freebies during your live commerce show can entice people to tune in and make a purchase.
To make the most of this strategy, consider giving limited-time offers only available during the broadcast. You can also create bundle deals or provide free shipping to sweeten the pot and encourage viewers to take action.
Be sure to promote these deals in advance so that people know what to expect and have a reason to watch. And don’t forget to mention the deals multiple times during your show to ensure that latecomer viewers catch them, too!
5. Create engaging content.
Content is king, especially in live commerce shows. It’s crucial to always strive for high-quality content to keep your viewers engaged and interested.
Consider using a mix of product demos, live Q&A sessions, and behind-the-scenes footage to keep viewers hooked. You can also use interactive features like polls, quizzes, and challenges to encourage viewer participation and make the show more engaging. Make sure your hosts encourage viewers to share the stream with friends and family to spread the word — if your live commerce shows are fun, attractive and sharing great deals, your audience should have no objections at all!
Plus, make time to rehearse your sessions and have a clear plan. That way, your show flows smoothly, and you don’t run out of things to say.
6. Incorporate user-generated content.
User-generated content (UGC) is a great way to engage with your audience and create community during live commerce shows.
By featuring UGCs, you show that you value their contributions and create a sense of belonging, making them feel more invested in your brand.
You can do so by showcasing photos or videos of customers using your products or highlighting positive reviews or testimonials. If you have the resources, inviting some of your VIP customers to be a part of your live show episode can also make them feel valued and help other customers feel more connected to your brand.
Through these, you can build trust, create a more authentic experience for your viewers, and build a stronger relationship with your audience!
7. Use email marketing.
Send targeted emails to your subscribers! Get into your potential viewers’ inboxes and invite them to watch your live commerce show.
Consider creating a dedicated email campaign for your content. Don’t forget to include information about the products at your upcoming live commerce event, plus any special promotions or deals you’re offering.
And most importantly, insert an enticing call to action!
Also, send reminder emails leading up to the show to ensure viewers remember the date.
Promoting your show through email marketing connects with your interested target audience and ignites a renewed curiosity in your brand. So, start building your email list and crafting those emails!
8. Repurpose the content.
After your live commerce show is over, don’t waste all that great content. Instead, consider repurposing it into other formats and using it to reach a wider audience. That’s the beauty of video commerce!
For example, you could turn your show into a podcast episode or a series of blog posts highlighting key moments and takeaways.
You could also create social media posts that feature highlights or behind-the-scenes footage from the show or even use the content to create a promotional video that showcases your brand and products.
To drive conversions and other desired actions, consider adding shoppable buttons or interactive hotspots to your recorded streams or short highlight clips from your live commerce show.
By repurposing your live content, you can get more mileage from the hard work you put into creating the show!
Boost Your Live Commerce Store Traffic
Indeed, live commerce shows are a powerful tool for driving traffic, boosting sales, and building customer relationships.
Following the tips in this post can take your live commerce shows to the next level and generate a more significant impact!
From promoting your show to repurposing your content, you can use plenty of strategies to maximize your results and make the most of this exciting new trend in e-commerce.
Explore our live-streaming platform if you’re ready to up your live commerce show game. With interactive features and easy-to-use tools, our video technology can help you create high-quality live commerce shows that engage your audience!
Book a live demo today to start creating your best live commerce show!