Skip to main content

BeLive Technology partners with online retail giant ZALORA to launch revolutionary live commerce platform

In-app live stream platform Z-Live will allow customers to stream and shop simultaneously from ZALORA’s, illustrating a new era in online retail and interactive entertainment

SINGAPORE: Live streaming solutions provider BeLive Technology has today announced the launch of its new in-app live stream platform for ZALORA, Asia’s online fashion, beauty and lifestyle destination. 

The new platform, Z-Live, allows for direct live shopping, real-time customer engagement and sentiment analysis among ZALORA’s millions of users across Southeast Asia. BeLive is the leading provider of live streaming solutions in Southeast Asia, weaving its capabilities into existing business models for e-commerce and other sectors, enhancing the online experience for millions of customers. BeLive has three locations in Singapore, Vietnam and Shenzhen, and employs 50 people.

The Z-Live platform enables ZALORA to interact with its customers in real-time. Through sentiment analysis, the retailer can create shopping personas to create a more targeted online commerce experience, tailored to their clients’ preferences. The feature harnesses positive, neutral and negative reactions by viewers, enabling ZALORA to discover the products people are in love with. In addition, Z-Live’s interactivity goes beyond traditional social media sites as it allows for direct payment simultaneous to the live stream.

Z-Live also enables direct engagement with the audience, opening up a two-way communication between shoppers and the brand. By providing a platform for real time interaction between users and ZALORA, brands have an opportunity to capture shoppers anytime, anywhere, and engage with them in a more meaningful way than ever before.

Z-Live is the perfect response to new consumer behaviour brought about by the development of new technologies and influenced by the COVID-19 pandemic. According to Euromonitor International, e-commerce experienced a 53 percent rise in Southeast Asia alone during 2020. In addition, research from the Trade Desk shows 180 million consumers stream eight billion hours of over-the-top (OTT) content per month across the region, proving the live streaming industry is booming. 

Commenting on the new platform, Kenneth Tan, CEO and Co-founder of BeLive Technology, said: “We are delighted to be powering ZALORA’s strategic push into live streaming. With the rise of e-commerce and consumer behaviour shifting to browse-and-buy since the COVID-19 pandemic, live shopping solutions can be a gamechanger for businesses across Southeast Asia. We are seeing a rise in live streaming platforms adoption with solutions such as Z-Live, that are sophisticated and catered to businesses’ needs, while encouraging consumer engagement and enabling direct payment. We at BeLive want to be an active part of this industry’s growth to empower brands and deliver the online commerce experience modern consumers are looking for.”

ZALORA Group CEO, Gunjan Soni shared, “Launching livestream shopping is part of our broader strategic plan to bring together Content, Social and Commerce to create highly engaging and inspiring experiences in Fashion and Lifestyle e-commerce. Our vision with Z-live is to go beyond just being a commercial transaction, but more importantly focus on the relevance of the content to potential shoppers. Live streaming adds a strong emotional connection to online shopping, which can bridge the gap between online and offline shopping with real people and experts showing the products, answering queries and viewers interacting with the host. We are focusing on high quality curated shows developed by ZALORA together with the most sought after brands specially for the Southeast Asia consumer. In addition to the live content, users will be able to browse and enjoy a library of curated content at their leisure as well.”


For interview requests or media enquiries, please contact: 

Julia Tereno, 

Senior Account Executive, 

ClearStory International, 

P: +353-85-725-0914



About BeLive Technology

BeLive Technology is the leading provider of live streaming solutions in Southeast Asia. BeLive Technology’s platform employs advanced artificial intelligence and machine learning developed specifically for live video analysis, live shopping and interactive live streaming. Live streams powered by BeLive Technology have reached more than 100 million viewers worldwide. Please visit: 

About ZALORA Group:

ZALORA is Asia’s online fashion and lifestyle destination. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. ZALORA is part of Global Fashion Group, the world’s leader in online fashion for emerging markets. ZALORA offers an extensive collection of top international and local brands and products across fashion, luxury, beauty and lifestyle categories for men and women. Offering up to 30-day free returns, speedy deliveries as fast as 3 hours in some markets, free delivery over a certain spend, and multiple payment methods including cash-on-delivery, ZALORA is the online shopping destination with endless fashion possibilities.

Notify of
Inline Feedbacks
View all comments