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The entertainment engine for retention, loyalty and revenue.

YEON helps telcos, superapps, and digital platforms build daily habit beyond transactions, without becoming a media business.
Experience YEON

Superapps, loyalty ecosystems and rewards platforms all face the same issues:

  • Users come for a task or transaction, then leave
  • Engagement driven by promos is costly and shortlived
  • Cashback expires, rewards fatigue sets in
  • Building new features in-house is slow and expensive

Utility creates transactions.
Entertainment creates attachment.

Entertainment is the new retention strategy.

YEON gives people a reason to come back to your app, even when they don’t need to pay, redeem, or check anything.

The psychology of microdramas:

  • Micro episodes = micro actions = proven microtransaction behavior
  • Short episodes fit naturally into everyday moments within your app
  • Gradual episode-unlock anchors voluntary, repeat usage
  • No active purchase intent required
  • Emotional hooks retain users better than typical reels
Explore Low-Risk App Solutions

Launch a branded microdrama hub from Day 1.

Immediately increase time spent and retention, without building or licensing content from scratch. Powered by YEON’s infrastructure and 170+ microdrama titles.
Start Driving Daily App Users

Unlock greater value from your audience,

while staying 100% data-compliant.

Built by the team powering live & video commerce globally

YEON helps people come back to your app by choice,
not just when there’s a transaction or reward waiting.

Launch Fast. Scale Safely.

Use entertainment as a strategic engagement lever natively within your app, without increasing complexity or operational burden.

Engagement That Means Something.

Every interaction generates insight, behavioral data and revenue growth opportunities.