Alluora is a Singapore-based, award-winning skincare brand launched in 2013 by Genecia Alluora, focusing on brightening, anti-pigmentation, and radiant skin solutions.
Since 2013, Alluora has been more than just a skincare brand. It’s been a trusted partner for tens of thousands on their journey to lighten pigmentation, fade dark spots, and achieve brighter, healthier skin.
Proudly a Singapore brand, Alluora has earned multiple beauty awards and built a thriving community. Alluora continues to transform skin confidence, one glowing face at a time.
A QUICK SNAPSHOT
SALES LIFT
50
from Live Shopping
REVENUE
26
from 1 Top Live Stream
SURGE
65
in Website Traffic
KEY OBJECTIVES
- Turn Viewing into Participation
Alluora wanted video to feel less like content and more like a shared experience, where customers could ask questions, hear from others, and shop naturally within the moment. - Build a Direct Relationship with Customers
Rather than relying heavily on marketplaces, the brand aimed to bring audiences back to its own ecosystem to better understand customers, nurture loyalty, and create long-term engagement. - Create a Safe, Brand-Led Space
They envisioned a dedicated live environment that felt curated and trusted, free from competing brands, algorithm noise, and unmoderated interactions.
THE SOLUTION
“Alluora Live Show”
When Alluora Live Show launched using BeLive’s LORA, the shift wasn’t just about adding a new sales channel, it changed how customers interacted with the brand.
During each session, viewers didn’t just watch. They asked questions about ingredients, shared their own skincare journeys, and reacted in real time as hosts demonstrated products. Moderation tools helped the team keep conversations constructive, safe, and aligned with the brand’s tone, creating an environment that felt welcoming rather than chaotic.
What truly transformed the dynamic was the presence of live testimonials. Real customers were invited to join the session and share their honest experiences directly with the audience. Instead of polished advertisements, viewers heard authentic stories like how a serum helped with acne recovery, how long it took to see results, what skin types benefited most. These live reviews created peer-to-peer reassurance that felt far more credible than static ratings or written comments.
As customers responded to one another in the live chat, conversations naturally evolved beyond product features. Viewers recommended routines, discussed skin concerns, and even returned in future sessions to update others on their progress. Over time, familiar names began appearing regularly, turning one-time buyers into recurring participants. The live stream program became a shared space where customers didn’t just buy, they belonged.
Because LORA was embedded directly into Alluora’s own website, audiences stayed within the brand’s ecosystem throughout the experience, from discovery to checkout, and could place their orders seamlessly in a matter of seconds.
This also allowed the team to better understand customer behavior, from which products sparked the most questions to when viewers were most likely to convert. Over time, live shows began to feel less like campaigns and more like recurring community events.
More importantly, the brand saw live streaming evolve into a sustainable owned channel, one that strengthened customer trust while delivering consistent revenue contributions.
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