iStyle.id is the leading e-commerce platform in Indonesia that offers a wide range of products in Korean beauty, fashion, and lifestyle. They target Indonesia’s digital users with innovation in technology as well as quality products and exceptional experience.
A QUICK SNAPSHOT
GMV
100
month-on-month growth
RETENTION
60
longer time spent on platform
BUYER INTENT
15
of live viewers add to cart
KEY OBJECTIVES
Indonesia is one of the largest direct-to-consumer economies in South East Asia and e-commerce is the fastest growing trend on how consumers make their purchases. iStyle.id wanted to use live commerce and shoppable short video technology to engage their customers better as their brands on their platform can showcase their products more vividly and also demonstrate them via both live and videos.
With both live and video capabilities, they can curate and repurpose their existing content and use them on our platforms. Having their own solutions also mean their customers have a seamless experience in purchasing while watching the stream from the platform.
THE SOLUTION
iStyle.id adopted BeLive’s retail software-as-a-service (SaaS) solution for their e-commerce website and mobile app. They deployed the live commerce and shoppable short video capabilities within days and allowed their users to purchase in-stream and engage with live-stream hosts in real time.
To supplement the shopping experience, iStyle.id can also use the engagement tools such as polls, quizzes, lucky draws and ratings to capture essential information about their products from the users themselves. These features and tools will continue to transform the user experience on their platform, while incorporating strategies to them engaged with the possibility for immediate conversion.
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