Singapore’s Knock Knock Live was created in August of 2020, to form a global community that encourages the creation of unforgettable live video content. Especially in this new world, the platform hopes to revolutionize communication by creating real bonds and forming deeper connections all in real time.
With an ambition to be Asia’s top social live streaming app, Knock Knock Live has secured their goal with over 100,000 app downloads today. With over 7000 streamers and 9 million viewers in Singapore, Malaysia, Taiwan, China, Hong Kong, Indonesia, Thailand, Cambodia, Japan, Philippines, Vietnam, Korea, US, and Canada. They share content with almost 9 million viewers and have so far produced nearly 66 million streaming minutes. In addition, the iOS version ranked in the top 10 social apps in the Apple App Store in Singapore at its peak.
A QUICK SNAPSHOT
MONTHLY ACTIVE USERS
40
active users
RETENTION
96
user retention
CONVERSION
12
of registered users became paying users
KEY OBJECTIVES
Knock2Live set out to create a platform that would utilize the resources they already had, including their connections to talent agencies. Before the Knock2Live team settled on their desire to be a leader in social live streaming, they dabbled with some ideas related to gaming and educational tutorials.
The team behind Knock Knock Live then started their journey by searching for the right local development company to work with. They wanted a partner with their own tech team. A partner that could provide the tools and experience to create a custom streaming solution with all of the latest features. Since BeLive Technology had already developed social streaming platforms, including the live social selling feature on Rakuten. This was the perfect fit.
THE SOLUTION
BeLive Technology got right to work building a highly engaging social platform that met Knock2Live’s specifications. That meant including features designed to increase and maintain user acquisition, engagement, and retention. The foundation of the Knock Knock Live platform is social live streaming. It offers all the benefits of a typical social media platform and more. Anyone can go live to talk, sing, or share whatever they want. But, with more powerful and engaging tools than ever. Content creators referred to as Knock Jockeys, or KJs. KJs can access to the latest powerful live streaming features on a high-quality, low latency platform available on iOS, Android, and web.
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