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We are thrilled to announce our new partnership with retail chain Bath & Body Works Malaysia. Streamlining the way customers shop online by allowing real-time purchases directly via live video.

Bath & Body Works goes LIVE with BeLive iFrame Solution

Catch the Live Stream Launch

The new live shopping platform will be unveiled on Thursday, 31st March 2022 at 8.30PM (GMT+8) through Bath & Body Works’ LIVE Spring Shopping event. Where bath-o-holics can purchase soaps, lotions, fragrances, and candles in real-time directly via their website.

This live video event marks the launch of this collaboration; featuring exclusive product offers, free gifts on purchase, and exciting giveaways.

Previously, Bath & Body Works had hosted its live shows on social media channels. Thus, to allow for a smoother live shopping experience, Bath & Body Works has implemented their own live streaming solution. Notably embedded into their website powered by us at BeLive.

Power of Fragrance, Power of Live

This live commerce solution is a part of our “Live Shopping customizable iFrame” product suite. Specifically, allowing businesses to adopt in-stream live purchase capabilities with a customizable list of features quickly. Full white-labeled. Empowering retail and e-commerce brands to embrace live video and meaningful customer interaction in real-time. 

With a direct line to viewers, Bath & Body Works can now connect with their customers on a personal level to better understand their needs and preferences. In line with their mission to create a happy-memory-making experience for their shoppers.

Valiram's 2nd Collaboration with BeLive Technology

Photo credits: Valiram

Bath & Body Works is part of the Valiram Group, Southeast Asia’s leading luxury and lifestyle retail specialist. The new live shopping solution for the bath essentials brand launches as the second in a series of projects in our partnership with Valiram. Launching shortly after a successful live commerce campaign for global lifestyle brand TUMI.

“We are delighted to take the partnership with Valiram Group to the next level and provide a new brand with a powerful live shopping platform. E-commerce has evolved quickly over the past few years and BeLive Technology is committed to offering businesses and retailers the tools they need to embrace innovative solutions and digital transformation. By offering a reliable live shopping experience, we are confident this collaboration with Bath and Body Works will be successful.”

Kenneth Tan, CEO and Co-Founder of BeLive Technology

The Future of Commerce 

Nowadays, consumers demand more meaningful shopping experiences and better online engagement. Brands constantly adopt new solutions at an accelerated pace. Additionally, Valiram are expecting to roll out live shopping solutions for other brands under its umbrella.

Shopify’s 2022 Future of Commerce report shows that 46 percent of consumers want to watch product videos before they buy. Moreover, 81 percent of companies plan to either increase or maintain investment in live stream commerce to drive sales over the next 12 months.

Malaysia has since become one of the top countries in eCommerce retail growth, increasing by 23 percent per year. According to the Global eCommerce Market 2021-2025 report, the eCommerce market expects to grow by almost USD 11 trillion (47 trillion Malaysian Ringgit) by 2025.

Take Your E-commerce Game to the Next Level

Live Selling is only one aspect of BeLive’s total video solution offering. No matter your business and strategic goals, BeLive has a solution. Having recently raised USD 4.5 million in our bridge funding round, BeLive is committed to developing stronger AI and machine learning capabilities in live streaming. Elevating our partners’ live streams to a whole new level.

Whether connecting with customers, fans, or employees near and far. BeLive has a turnkey solution to turn your ideas into live video reality. Ready to create a meaningful brand experience – connect with us to turn your vision into live.

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