Trendyol is one of the largest e-commerce companies in Turkey, with its headquarters in the city of Istanbul. Founded in 2010 by Demet Mutlu and now owned by Alibaba Group, Trendyol is the country’s first decacorn with over 80 million products on offer and worldwide shipping to over 100 countries. In terms of offerings, Trendyol has Marketplace for buying and selling products, Cabinet for second-hand goods, GO for instant grocery delivery, and Express for logistics.
A QUICK SNAPSHOT
CONVERSION
11
shop clicks every minute
IMPACT
43
peak shop clicks in 2 minutes
ENGAGEMENT
55
live viewers in a single stream
KEY OBJECTIVES
Trendyol had everything sorted except a live commerce strategy.
Trendyol is an e-commerce player that is known to stay on top of the game at all times. Whether it is a powerful marketplace, an instant delivery app, or a solid digital-backed logistics subsidiary, the Alibaba-owned platform has been doing well on most fronts.
However, it needed help sorting out the newest tech in town – live commerce. And, that’s where BeLive comes in with the whitelabel solution.
THE SOLUTION
Trendyol Live, the ultimate platform for Trendyol sellers and affiliates to create shoppable live streams.
With BeLive, Trendyol was able to create TLive, which allows sellers to go live instantly and sell products using the multiple interactive features available on the platform.
1. Multi-host live stream: On TLive, host can finally have a meaningful and engaging live streaming session with another Host with the click of a button.
2. Categorized stream tabs: Trendyol is able to use this feature to group specific live streams together and allow users to get quick access to similar content from other hosts and sellers on the platform.
3. GIF stream banner: With an animated notice banner on the home page, the upcoming live stream time and date becomes more apparent for the viewers.
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