Tumi is an global luxury and travel lifestyle brand known for its premium suitcases and bags for travel. Named after a Peruvian ceremonial knife used for sacrifices, Tumi is known for its use of black-on-black ballistic nylon in its products. They are sold via Tumi stores and other department stores across the world.
The company regularly partners with other luxury brands such as Ducati to unveil limited edition hand and luggage bags.
A QUICK SNAPSHOT
ENGAGEMENT
38
viewers clicked the like button
CONVERSION
39
clicked to shop via live stream
REACH
47
viewers on live streams
KEY OBJECTIVES
Tumi is known for its experiential luxury travel accessories. Enabling a digital-first live commerce approach is usually out of that league.
Revolutionize product sales: Southeast Asian Retail specialist Valiram, which has Tumi in its portfolio, was on the lookout for a partner that could help the premium travel brand garner a similar level of success online as well, using the power of shoppable live streams. Especially for limited edition, season-specific product launches.
THE SOLUTION
We worked closely with Valiram to create a custom solution that could allow Tumi products to be sold through interactive, and of course shoppable, live streams.
Anchored by a host, the live streaming event arrived in time for the holiday season allowing shoppers to purchase their favorite TUMI Fall/ Winter 2021 products across backpacks, premium luggage, and lifestyle accessories in real-time.
It enabled direct engagement with viewers opening up two-way communication between shoppers and the premium retailer. The real-time nature allowed the brand to engage with its customers better.
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