With outlets across Malaysia, Genting Simon is known for its Premium Outlets shopping concept where buyers can browse dozens of brands and purchase products at discounted and bundled pricing.
With Johor Premium Outlets and Genting Highlands Premium Outlets under its belt, Genting Simon is one of the largest retail companies in Malaysia. It caters to domestic as well as international shoppers.
A QUICK SNAPSHOT
VIEWERSHIP
4600
total unique views
FEATURING
4
luxury brands promoted
CREATIVITY
75
average stream duration
KEY OBJECTIVES
1. Offline to online: While Premium Outlets stores in Malaysia are a huge success with good footfall, these stores do not have any independent online presence. Yes, the individual brands have their digital presence but stores with exclusive discounts and bundles were missing from the mix.
2. Tech-forward thinking: Genting Simon was on the lookout for a dependable partner to help create a sustainable live commerce strategy where the brand could engage with its audiences online. This would allow it to bring people into the offline outlets.
THE SOLUTION
1. End-to-end support: With an offline-dependent client like Genting Simon, BeLive Technology quickly understood the O2O actions their live streams needed to drive. Thus, using a custom SDK, we helped Genting Simon build an end-to-end solution and supported in the ops, technical, account management processes.
2. Client onboarding: Given the fact that Genting Simon works with several retail brands, BeLive Technology helped bring brands like KICKERS, HUSH PUPPIES, Braun Buffel, and MOTO GUZZI onto the live commerce initiative smoothly.
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