Summary of Article
Artificial intelligence (AI) is enhancing the integration of online and offline shopping experiences in Singapore. A recent report indicates that Singaporean consumers often explore more than five online retailers before making a purchase, with 68.3% utilising both online and physical stores to find the best deals. This omnichannel approach accounted for over half of retail expenditure in 2022 and is projected to increase by 21.2% by 2026.
In order to meet the rising expectations for personalised and seamless shopping experiences, retailers are adopting AI-powered solutions. These technologies analyse customer behaviour across various platforms, enabling the creation of highly personalised customer journeys. For instance, AI can recommend products online based on in-store purchases, ensuring a cohesive shopping experience. In short, AI is playing a crucial role in bridging the gap between online and offline retail in Singapore by enabling personalised, seamless, and integrated shopping experiences.
To read the full article: https://www.imda.gov.sg/resources/blog/blog-articles/2025/03/ai-bridges-gap-between-sg-retailers-and-omnichannel-shoppers
