Launched in August 2020, Singapore’s Knock Knock Live is an ambitious attempt at creating a global community that encourages the creation of unforgettable live video content. In a post-lockdown world, the platform hopes to revolutionize communication by creating real bonds and forming deeper connections all in real time.
Aiming at the spot of Asia’s top social live streaming app, Knock Knock Live has secured its goal with over 100,000 app downloads. The app has over 7000 streamers and 9 million viewers in Singapore, Malaysia, Taiwan, China, Hong Kong, Indonesia, Thailand, Cambodia, Japan, Philippines, Vietnam, Korea, US, and Canada. They share content with almost 9 million viewers and have so far produced nearly 66 million streaming minutes.
A QUICK SNAPSHOT
Conversion
12
viewers become paid users
AUDIENCE
40
monthly active users (MAUs)
RETENTION
96
users retained
KEY OBJECTIVES
1. The right moat: When Knock Knock Live set out to create a platform, they wanted to utilize the resources they already had, including their connections to talent agencies. Before the team settled on their desire to be a leader in social live streaming, they dabbled with some ideas related to gaming and educational tutorials.
2. Trusted, local partners: Knock Knock Live started searching for the right local development company to work with. They wanted a partner with their own tech team — A partner that could provide the tools and experience to create a custom streaming solution with all of the latest features.
THE SOLUTION
BeLive Technology got right to work building a highly engaging social platform that met their specifications.
1. Social live streaming: With features designed to increase and maintain user acquisition, engagement, and retention, this platform offers all the benefits of a typical social media platform and more. Anyone can go live to talk, sing, or share whatever they want; a social media 2.0.
2. Powerful features: The platform has features such as 3D gifting, surprise gifts, lucky bags and mini-games. For example, surprise gifts and lucky bags provide the surprise element where users can have a chance to give their favorite hosts a jackpot prize.
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