Need a live streaming marketing strategy with high returns? A professional way to achieve this is by hosting your live streams on your own branded app. Owning your own live streaming app can help set you apart from your business competitors and give you the upper hand necessary for attracting regular live stream viewers.
In this post, learn about how having a live streaming app for smartphones could benefit your business.
Why Build A Live Streaming App Instead Of Using Free Platforms?
Unlike free live stream channels on Facebook, Instagram, and YouTube, having your own live streaming app works differently. You pay for live stream technology and software that is customized to your needs, which in turn builds your live streaming app. Alternatively, such solutions also offer to integrate the live streaming technology into your already existing platform (website/ mobile app).
An example of a service provider that customizes live streaming technology to your needs would be BeLive Technology.
Once the live stream development is complete, you then must get your new app approved either by the Apple App Store or Google Play Store. From there, your app can be found by countless smartphone users, where they can download and watch your live streams from your brand-new app.
How a Building A Live Streaming App Can Benefit Your Business
If you’re wondering how building a custom live streaming app can benefit you more than a free or premium account on someone else’s app, here’s are 5 ways that a live streaming app benefits your business:
1. High-Quality Streams
Did you know that Facebook Live is not really live? In fact, Facebook Live’s latency is a surprising 15 seconds. In other words, the person broadcasting the live stream doesn’t appear on the receiving end of the channel until an entire 15 seconds after real-time. This can impact the way that the broadcaster receives and responds to live chat questions and can make a live stream less engaging.
Furthermore, some social media apps have a low video resolution, making your live stream look blurry. Facebook, for example, caps its videos at 720p, meaning it will downsize any videos that have a higher quality.
In a time when video quality is often considered poor if it’s under 1080p, your business can’t afford to appear less than stellar. When your build your own live streaming app it means you can have more control over the quality and latency of your video stream, which helps retain viewers.
2. You’ll Receive Higher Returns
When you build your own live streaming app, you are better able to leverage marketing techniques that get the most out of your monetization models. You can easily add features to your app that increase monetization opportunities. This includes:
- Private pricing for exclusive content
- Pay-per-view services
- Subscription plans
- Customized advertisements, and more
Gone are the limitations that you were experiencing from free platforms that generate ads and set subscription plans. With your live streaming app, you will have the flexibility to increase your earning potential in a variety of marketing strategies, all customized to your business model.
3. It Makes Your Business Look Professional
Build your online reputation by showing off your company’s very own live streaming app. It will make you look like you know what you’re doing online, which can help reassure viewers that your company is trustworthy and worth investing in.
4. It Can Save You Money
Last, but certainly not least, building your own live streaming app can save you money. Chances are, you’ve used either a free or a paid-for live stream before. If you’ve ever tried using live streaming technology on an app other than your own, you know that it can either be one of two things:
- Free, but lacking necessary features such as customization and low latency.
- Expensive, but might give you all of the features that you need.
A better way to get around these two options is by finding an affordable option that also gives you the customization necessary for your business’s branding to really shine.
Having your own live streaming app can do exactly this. Instead of paying a fortune to use someone else’s app to stream your live videos, you’re investing in your very own app that is white-labeled to save you money.
Bonus: The Luxury to Choose Your Features
Don’t let your viewers get distracted by their home feeds, messenger pop-ups, and ads. By using your own stream, you get to control what comes up in your app, rather than the other way around.
BeLive Technology offers a very large range of features to suit the needs of any business. Beyond the range, you will be able to customize the specifications of each feature to, which means applying your own UI/UX.
With more people than ever tuning in to live video streams from the comforts of their phones, now has never been a better time for developing your own live streaming app for your business.
For more information on how you can leverage live video streaming for your business, contact BeLive Technology for your free consultation.