New customers are the lifeblood of any growing business. To increase sales and profits, you need a steady stream of potential buyers and a process to turn them into paying customers and loyal fans. Still, in an increasingly competitive market, where can you find these customers and catch their attention? Below are four simple yet effective tips on how to find new customers and increase sales, leveraging existing resources and without breaking the bank.
#1 Understand Your Current Customers
Current customers offer a treasure trove of information that can help you reach new people. After all, these are people who already believe in your product. By interacting with your current buyers through surveys, focus groups, or one-on-one conversations, you can better understand why they are customers. With social media, it’s easier than ever to start conversations with your followers and gather helpful insights using informal but engaging social media polls. Your existing customers can offer invaluable information that you can use to better craft your message and strategy for marketing to new potential customers.
#2 Motivate Your Current Customers to Help
If your current customers are pleased with what you have to offer, they will feel comfortable telling their friends and colleagues about it. Since word of mouth remains one of the most valuable marketing channels, this is a perfect way to grow your business. While current customers may be glad to share, you may need to offer them some inspiration. Bonuses and discounts for referrals and reviews can give people the incentive they need to make sure all their friends and colleagues know about you.
#3 Leverage Your E-commerce Site
In modern marketing, your website is the central hub for all your promotional activities. Your social media efforts, paid advertising, referrals, and other lead generation strategies are often designed around getting people to your site. With that in mind, review your site to ensure that it effectively turns those leads into sales. This includes having a site that loads quickly and functions flawlessly. It also means being sure the site is designed with conversion goals in mind. Whatever brings someone to your site, ensure the general design and specific calls-to-action move visitors towards a sale.
#4 Use Video Marketing
There is no question that video is a powerful way to connect with new customers. The success of video as a medium has also been proven in other studies. For instance, it was found that viewers are about 27 times more likely to click on a video than a picture. Additionally, compared to text and still image marketing altogether, videos yield 1,200% more shares. Videos are an expressive and potent form of marketing that can effectively convey both emotional and educational information that shapes consumer decisions.
Live streaming video takes video marketing to a whole new level. Marrying the convenience of online shopping with the interactivity and authenticity of brick-and-mortar stores.
In fact, now you can even sell products and services live during your broadcast. Live streaming does more than just add interest and excitement. You can run live product demonstrations, answer potential customers’ queries, and drive sales and revenue – all in real-time regardless of your customers’ locations. Leading French cosmetic brand L’Oreal sold out their inventory within 10 minutes of their live stream session powered by BeLive Technology.
Adding live streaming video to your website does not need to be complicated nor expensive. With BeLive’s live commerce SaaS solution LORA, your branded live commerce platform can be up and running in days with the technical work done for you. LORA gives your business complete control, customization, and detailed analytics without having to deal with your own end-to-end development.
Simply leave us your contact details and book a demo to see how adding live streaming can help you find new customers and increase sales without breaking the bank.