HyperLive TV is Singapore’s homegrown digital platform for entertainment and lifestyle. Established in 2021 during the lockdown, HyperLive TV was created to bridge the gap between the lack of physical interactions and live events due to social distancing restrictions.
The platform reinvents traditional one-way interactions by introducing LIVE interactive entertainment, music, lifestyle and events in real time. Anyone can broadcast or watch unique content anytime, anywhere. Creators also have access to data analytics to improve their live event streams.
A QUICK SNAPSHOT
FOR A GOOD CAUSE
200
SGD raised during event
DOMINANCE
2
years to become market leader
REACH
40
online votes during live event
KEY OBJECTIVES
1. Disrupt the digital market: With a vision to disrupt the online live streaming market, HyperLive set out to find an experienced partner with technical knowledge and flexibility to create a bespoke, customized platform. A partner that could facilitate a new type of interactive experience.
2. Raise meaningful funds for good causes: HyperLive had another vision of hosting a major virtual fundraising event on its platform. As part of the stream, it wanted to introduce a gamification feature to keep viewers and donors engaged.
THE SOLUTION
HyperLive TV became a pioneer in Southeast Asian live entertainment, in collaboration with BeLive Technology.
It connects viewers to exciting entertainment and lifestyle content in real-time and offers highly interactive features. HyperLive takes advantage of many of BeLive’s most innovative features like Live Polling, Live Trivia, In-Stream Mini Games, Live Gifting, Event Ticketing, Leaderboards, Gaming Streams, and Game Analytics.
HyperLive also employs BeLive’s simulcast solution, allowing events to be simultaneously cast on other platforms such as Facebook Live.
On its platform, HyperLive raised over $200,000 for NTUC-U Care Fund via an immersive live charity show. A unique element was live gifting that allowed viewers to send donations in the form of animated virtual gifts.
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