OVERVIEW
Rakuten was founded in 1997 with a desire to empower merchants whether small, regional, or unfamiliar with computers and the internet.
The Tokyo-based company has since transformed into a giant, ranking as the largest e-commerce company in Japan, and third largest worldwide. With over 70 businesses operating globally – Rakuten continues to strive towards empowering individuals, businesses, and societies all over the world to realize their dreams.
Often referred to as “the Amazon of Japan”, Rakuten has over 50,000 merchants and 90 million registered users on their e-commerce platform.