South Korean electronics giant, Samsung, is one of the world’s largest manufacturer of mobile phones and constantly ranks as the world’s second largest technology company by revenue.
The company has assembly plants and sales networks in 74 countries and employs around 290,000 worldwide. With phenomenal geographic coverage, Samsung has a respected presence in many of the world’s major markets. It is known for always striving to adopt newer and better technologies. As the company continually releases new products, part of their ongoing work is in training their sales representatives and resellers on new additions and updates to its product line.
A QUICK SNAPSHOT
COST BENEFITS
50%
cost saved through live training
TIME SAVED
75%
time saved for reseller training
ENGAGEMENT
95
trainees engaged online
KEY OBJECTIVES
1. Reinvent Training Experience: Samsung has been a brand that has always pushed the envelope when it comes to consumer-facing as well as internal technological advancements. Reseller training has previously been only in-person, and the South Korean electronics giant wanted to reinvent that with a virtual approach.
2. Scale training at low cost: The in-person model has been a considerable investment for each new product rollout. Expenses include the cost of the trainer, the rental of appropriate space for the training, as well as the cost to the resellers in terms of transportation and lost work hours to send employees to the training.
THE SOLUTION
Privacy: With BeLive’s white label solution, Samsung Electronics was able to fulfil its need for a robust and secure corporate training platform.
This ultimately offered a training experience even more engaging than the previous in-person training program. With secure login and industry-standard encryption on the private platform offered, Samsung could ensure that any sensitive information would remain in trusted hands.
Gamification: Samsung’s trainers were able to take advantage of modules like Live Trivia to keep sales representatives fully engaged in training sessions. The platform also provides trainers and planners with live analytics data to monitor performance and progress. With real-time analytics, trainers were able to understand trainees better, review their performance, and even adapt training content in real-time.
Efficiency: In addition, they have shortened the total training duration required during new product rollouts. Completing a training program in reseller markets used to take one to two months, while it can now be completed in as little as two weeks.
Get Started Now
Join innovative enterprises in leveraging live stream for business success
SPEAK TO OUR SUCCESS MANAGERS
