With live video streaming services estimated to increase by 15-fold just by 2022, it’s safe to say that live streaming is becoming more important than ever for businesses hoping to grow their online presence.
In fact, recent studies suggest that an astonishing 91 million subscribers will be using a live video streaming platform by 2024.
If you’re hoping to use live video streaming for your business, now is the time to get started establishing yourself in this upward-trending digital marketing goldmine.
Below is a guide on how you can grow your business via live video streaming in 2021.
What Is Live Video Streaming?
But first off, what is live video streaming? Live streaming is the use of a video service platform to showcase services, conduct interviews or hold events with the element of real-time chat and video.
Think of it as a live demonstration that you would have otherwise seen while walking through a grocery store, only it’s online instead.
Live video streaming offers companies the freedom to engage directly with their audience, and can thus be a highly informative means for attracting new and old customers alike.
How to Grow Your Business Using Live Video Streaming
Now that you know what live streaming is and how it works, it’s time to get into the good stuff: how to use live streaming to your advantage for businesses.
Live Video Streaming Essentials
The first thing you will need to do is make sure you have the following essentials:
1. A live video streaming platform (e.g BeLive Technology)
2. High-quality video recorder and microphone (video quality is the top most important factor to live stream viewers)
3. Good lighting
4. Social media platforms for promoting
Make an Outline
While you won’t want to be reading completely off a script, it’s also a good idea to have a rough outline of how your live stream videos are going to go.
This includes a product or topic that you plan on presenting, a step-by-step demonstration of it, followed by an impactful conclusion.
Interact with Your Audience
One of the most key aspects of live video streams is how it opens the doors for direct communication with your audience.
Many businesses conclude their live stream with an interactive session with their viewers, where the audience can ask questions or offer their thoughts.
Giving viewers a voice, especially towards the end of the streaming, helps retain your audience while also helping you learn more about those who are interested in your products.
Video Live Streaming Best Practices for 2021
Communication is everything when it comes to video live streams. You want to really convey your business to customers in a way that helps them feel included.
Therefore, it is paramount that your business hones in on the best practices for live streaming success.
Let’s look at a few live streaming ideas for businesses that can help you communicate with your audience.
1. Show Your Team Off
Behind every successful ecommerce is a team of hard-working individuals. Your customers, however, might not know all that goes on behind the scenes to make the products that they love and trust.
By having a “meet the team” live stream, your audience can interact with each member of your business, which helps to create a sense of community.
It helps establish your branding, give voice to the people behind the products, and showcase the diverse backgrounds of each member of your team.
2. Highlight Milestones
Your customers want to feel reassured that the products they are buying come from a stable, ever-growing business. If your company looks stagnant or has little-to-no activity online, it may seem like it’s not worth investing in your products.
That’s why highlighting your company’s milestones in live video streams is the perfect way to keep your viewers updated on what’s going on behind the scenes.
It helps to establish growth, progress, and a fanbase of loyal customers who are with you every step of the way.
3. Provide Entertainment
Even if humor isn’t a major element of your business, comedy is by far one of the most effective ways at emotionally connecting with your audience.
Throwing in a little humor, or simply providing viewers with fun and engaging content that is relatable to their experiences, can help secure your company’s relationship with viewers.
It also keeps them around for the entirety of your live stream and brings them back for more, which can boost your sales and lead to higher conversion rates.
In Conclusion
Live streaming for ecommerce is a great opportunity for connecting with potential customers.
By giving viewers a closer look at the products themselves, and letting them ask direct questions, they’re more likely to make purchases that help grow your business.
Is your business looking for a flexible live streaming solution with a quick turnaround? BeLive Technology covers a wide variety of solutions for any industry. Contact BeLive Technology now.
