The new year has finally arrived, and you might be wondering how you can maximize your business live stream for 2021. As you may know, there are numerous reasons for choosing live streaming as a part of your business marketing strategy. Let’s take a look at 5 of the top benefits to live streaming for businesses in 2021.
1. It Can Boost Viewer Engagement
Viewer engagement is key to building a successful business. For every live streaming video you produce, your viewers become more likely to watch and discuss your videos and upcoming live streams, which in turn encourages their family, friends, and peers to join in on the conversations. This is paramount to increasing the number of viewers who attend your events.
Additionally, live streaming has an interactive comments section that allows you to directly engage with your audience. You can directly respond and cater to your audience in ways that make them feel like they have a voice in the making of your content. All of which serves as big power tools for retaining viewers.
2. It Gets Your Business Known on Social Media
Live streaming for businesses in 2021 is a vital way for connecting with your audience on social media. When your audience talks about and shares your live streaming events with their friends on social media, you are expanding your online reach.
You can also participate in challenges and events with other companies, friends, and viewers through the use of live streaming. These activities encourage people to talk about your business and promote your videos without even realizing they’re advertising your business free of charge.
3. You Can Better Convey Your Branding
While prerecorded videos can directly market your brand, live streaming has the upper hand in terms of personality. Live streaming in 2021 is akin to blogging, only your audience is able to connect with your business’s unique personality and branding more easily than through traditional written words.
You can also tailor your branding towards your audience more successfully by finding out what your audience loves. The real-time interactions you have with viewers allows you to target specific aspects of your brand towards their interests, based on their feedback and thoughts in the comment section.
Take branding a step further by having your entire live streaming platform aligned to your brand. This refers to your user interface and user experience (UI/UX). This is not possible on free platforms like Facebook and Instagram, but with custom live streaming services, you have complete control of the look and feel of your live streaming features.
4. It Establishes Trust and Authenticity
Because live streaming has no edits, set scripts, and flawless acting, the real-time, live streaming platform helps create a sense of authenticity for your business.
In other words, viewers see the real people behind the brand, with their quirks, flaws, and all. And, while this may seem intimidating and like it puts you in a vulnerable place, it’s this very vulnerability that allows your viewers to connect with you and trust in your business.
Your audience is better able to see the realness that is conveyed through unedited content. This allows for the bridge between business and consumer to be narrow enough for there to be true relationships between you and your audience, which in turn leads to a loyal following.
5. Your Events Serve as an Archive
Having an archive of live streaming events can serve as a portfolio of your business’s dedication and credibility within your market, helping you stand out from competitors.
By enabling your past live streaming videos to be viewed on your website or channel, your audience can look up former, relevant videos and be persuaded to subscribe to your future live streaming events. They might even call attention to your former videos by sharing ones they’ve stumbled upon with their peers.
This is a great way to passively attract new viewers, as you’ve already done the work on those videos and can sit back and reap the benefits of those perusing your archived live streams.
Make the Most Out of Live Streaming Services
Using live streaming for businesses in 2021 can make all of the difference. Though we have provided you with 5 big reasons for live streaming in the new year, there are undoubtedly countless more reasons for your particular company to invest in a high-quality live streaming service.
Speaking of high-quality services for live streaming, it’s important to note that free live streaming platforms like Facebook, YouTube, and Instagram lack key features like monetization opportunities, useful data, and branding customization that will allow you to maximize your business’s live streaming potential.
Instead, it’s better to opt for a professional streaming service like BeLive Technology, where you can make the most out of your live streaming benefits for business success.