Bukalapak is one of the largest e-commerce companies in Indonesia. Founded in 2010, the company was launched to help businesses of all sizes sell online — from smaller traditional family-owned businesses to medium enterprises. Specifically, Bukalapak helps improve conditions of Indonesian mom-and-pop kiosks, which did not benefit from the emergence of the Internet era.
Bukalapak offers sellers an inexpensive and effective way to reach the Indonesian market. As of 2021, the platform has more than 7 million merchants and 100 million monthly active users, averaging 2 million transactions per day.
Its ultimate goal is to establish an inclusive society where everyone has equal access to technology, infrastructure, and finance resources.
A QUICK SNAPSHOT
GMV
24
month-on-month growth
RETENTION
50
longer time spent on platform
BUYER INTENT
15
of live viewers add to cart
KEY OBJECTIVES
1. Bring more traffic, higher engagement: While the platform has 100 million users already, Bukalapak was on the lookout for a bigger chunk of the Indonesian e-commerce market.
2. Advanced backend implementation: Although there were ideas galore in-house, Bukalapak largely lacked the backend hardware and expertise to bring the live streaming and gaming idea to life.
THE SOLUTION
With BeLive’s support, two new products came to life: BukaLive and Live Trivia.
1. BukaLive gives all sellers access to host their own live streaming sessions from within the Bukalapak app concurrently. This feature allows them to promote new products to their potential buyers on live stream. The seller can also share product links and other information from within the live chat feature easily.
2. Live Trivia adds a new, gamified dimension to Bukalapak. The official Bukalapak channel educates audiences about featured products and sellers through live trivia games that viewers love. It revolutionizes the traditional one-way street of online “selling”, where products are displayed for sale, and draws active interest from the audience instead by piquing their curiosity and providing entertainment value.
As Bukalapak continues to grow, their relationship with us means that it will be simple and stress-free to add or scale offerings as necessary.
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