Founded in 2012, ZALORA is Asia’s leading online fashion and lifestyle destination. As one of the region’s pioneer large-scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and Taiwan.
With an extensive collection of over 3000 brands, from top international labels to homegrown brands and designers. ZALORA is a curated platform for fashion-forward shoppers with over 50 million visits per month.
ZALORA prides itself as an industry enabler through innovations. Powered by a team of trendsetters, ZALORA is committed to providing a seamless shopping experience across mobile, tablet, and desktop and supporting brand partners with valuable data insights and 1SS (One-stock solution) for product fulfillment.
Putting its customers and brand partners at the heart of its innovation, ZALORA is the portal that connects everyone to the limitless world of online shopping.
A QUICK SNAPSHOT
GMV
24
month-on-month growth
RETENTION
50
longer time spent on platform
BUYER INTENT
15
of live viewers add to cart
KEY OBJECTIVES
ZALORA is Asia’s leading online fashion destination with a selection of over 120,000 products. They carry an expansive line-up of products from local and international brands. Their ever growing massive inventory offers a plethora of products from men to women fashion apparel, shoes, accessories and beauty categories online. ZALORA continues to be the largest and fastest growing fashion focused e-commerce site in Southeast Asia.
THE SOLUTION
BeLive helped integrate Z-Live seamlessly with ZALORA’s complete ecosystem of products and services. On launch date, Z-Live engaged 9% of its total mobile app visitors on its Live Streams, of which 16% were new users. Now, the e-commerce site hosts live high-quality fashion shows and other events while customers can purchase featured products in real-time.
ZALORA is thrilled with the final product and the experience of bringing it to life. “BeLive enabled us to enter the live-streaming market with incredible efficiency and speed, allowing us to tap into this huge opportunity,” said Quiron Cunha, ZALORA Senior Strategy Director of Southeast Asia. “We are impressed by the team’s hands-on approach and prompt action to any issues or requests raised.”
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