BeLive Technology pilots campaign with Grab to enable users to shop via live videos
The pilot campaign, ‘Grab Live Beta’, will enable users to interact with hosts of live commerce sessions and shop in real-time
SINGAPORE: Singapore-based live streaming solutions provider BeLive Technology is piloting a live shopping campaign with Grab, a leading superapp in Southeast Asia. The pilot, Grab Live Beta, will allow participating merchants on Grab to engage with consumers in real-time, while increasing their overall visibility and brand awareness. Grab Live Beta is currently available in Thailand and Vietnam.
BeLive Technology has recently raised SGD 6 million in a bridge funding round, bringing the company’s total funding to SGD 10 million. The partnership with Grab reinforces BeLive Technology’s commitment to offering live streaming solutions to brands across the globe. The leading live streaming provider in Southeast Asia has powered live video solutions for a wide range of businesses such as ZALORA, Valiram Group, Changi Airport Group (iShopChangi), Rakuten Group, and Bukalapak. The company’s software development kit allows businesses to adopt live streaming capabilities quickly and at a low cost, empowering brands of all sizes and industries to embrace live video and offer meaningful user experiences. BeLive Technology operates from Singapore and Vietnam, and has delivered 3.7 billion minutes of live video to over 100 million viewers worldwide.
The solution powered by BeLive Technology offers Grab users a holistic shopping experience where merchants can engage consumers in more ways. This includes addressing enquiries via the chat function and a new virtual gifting beta feature that allows consumers to show their support for content or influencers that interest them.
Creating meaningful customer experiences with the help of live video is a growing trend globally. According to Shopify’s 2022 Future of Commerce report, 46 percent of consumers want to watch product videos before they buy, with 81 percent of companies planning to either increase or maintain investment in live stream commerce to drive sales over the next 12 months. Research by J.P. Morgan shows the average online spending in Singapore is more than SGD 2,200 annually, with mobile commerce growing stronger and projected to expand at a compound annual growth rate of 13.6 percent by 2023.
Commenting on the new partnership between BeLive Technology and Grab, Kenneth Tan, CEO, and Co-founder of BeLive Technology, said:
“BeLive Technology is delighted to power live streams for Southeast Asia’s leading super-app, Grab. Merchants on Grab Live would be able to build meaningful connections with their customers and order directly on lossless, low-latency live video. This collaboration reinforces our commitment to empowering brands around the world.”
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About BeLive Technology:
BeLive Technology is the leading provider of live streaming solutions in Southeast Asia. BeLive Technology’s platform employs advanced artificial intelligence and machine learning developed specifically for live video analysis, live shopping, and interactive live streaming. Live streams powered by BeLive Technology have reached more than 100 million viewers worldwide, amounting to more than 50 million hours of content. BeLive Technology employs 80 people across its locations in Singapore and Vietnam. For further information please visit: https://belive.technology/