Rakuten was founded in 1997 with a desire to empower merchants whether small, regional, or unfamiliar with selling online.
The Tokyo-based company has since transformed into a giant, ranking as the largest e-commerce company in Japan, and one of the largest in Asia. With over 70 businesses operating globally, Rakuten continues to strive towards empowering individuals, businesses, and societies to help realize their dreams.
Often referred to as the “Amazon of Japan”, Rakuten has over 50,000 merchants and 90 million registered users on their e-commerce platform.
A QUICK SNAPSHOT
GMV
24
month-on-month growth
RETENTION
50
longer time spent on platform
BUYER INTENT
15
of live viewers add to cart
KEY OBJECTIVES
1. Integrate content and commerce: Rakuten has a fairly successful network of celebrities and artists. Merging that with its e-commerce business was something the company thought would help scale sales through trust and dependability. It would help them fully realize their marketing potential.
2. Automate live streaming efforts: Rakuten also wanted to build and scale its live streaming division without having to assign too many resources to it. It wanted higher adoption while focusing on other parts of the business.
THE SOLUTION
Rakuten LIVE
Here at BeLive, we were uniquely suited to assist Rakuten in achieving their goal. With our comprehensive list of available options to improve the customer experience, we harnessed the capability of end-to-end customization to take Rakuten to the next level.
With Rakuten LIVE, the company was able to host interactive features such as live shopping and virtual gifting on its platform.
A total of 50,000 merchants were able to leverage the tremendous value of these services and responded well to Rakuten’s integration with BeLive. Their customers could also enjoy a more personalized service and a fun, organic buying experience which they loved.
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