Rakuten was founded in 1997 with a desire to empower merchants whether small, regional, or unfamiliar with computers and the internet.
The Tokyo-based company has since transformed into a giant, ranking as the largest e-commerce company in Japan, and third largest worldwide. With over 70 businesses operating globally – Rakuten continues to strive towards empowering individuals, businesses, and societies all over the world to realize their dreams.
Often referred to as “the Amazon of Japan”, Rakuten has over 50,000 merchants and 90 million registered users on their e-commerce platform.
A QUICK SNAPSHOT
GMV
24
month-on-month growth
RETENTION
50
longer time spent on platform
BUYER INTENT
15
of live viewers add to cart
KEY OBJECTIVES
Here at BeLive, we were uniquely suited to assist Rakuten in achieving their goal. With our comprehensive list of available options to improve the customer experience, we harnessed the capability of end-to-end customization to take Rakuten to the next level.
Specifically, BeLive’s services were fully integrated with Rakuten’s network. Creating Rakuten LIVE with the launch of interactive features such as “live shopping” and “virtual gifting” on their platform.
Furthermore, Rakuten LIVE began using our live streaming technology to easily reach a wider customer base. Our team handled the development, customization, and operational needs of Rakuten LIVE’s app. This allowed Rakuten to focus on other parts of their business.
THE SOLUTION
Since working with us, Rakuten’s base of 50,000 merchants could sell and market their products directly through live streams. Reaching their customers in a way that is timely and authentic. In turn, their customers can also enjoy more personalized service and a fun, organic buying experience which they enjoy and love.
Rakuten is not alone in their success. There have been many other companies that have experienced similar results after partnering with BeLive. Once our clients see the value of leveraging live video technologies. Inspired to continue exploring the untapped potential that live streaming can bring to their business.
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