Founded in 2012, ZALORA is Asia’s leading online fashion and lifestyle shopping platform with over 50 million visits per month. One of the pioneers in large-scale e-commerce platforms in Asia, ZALORA has established a strong presence throughout Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and Taiwan.
With an extensive collection of over 3000 brands, from top international labels to homegrown brands and designers, ZALORA is a curated platform for fashion-forward shoppers.
ZALORA is committed to providing a seamless shopping experience across mobile, tablet, and desktop, and supporting brand partners with valuable data insights and 1SS (One-stock solution) for product fulfillment.
A QUICK SNAPSHOT
USER ACQUISITION
16
of new users came through Z-Live
ENGAGEMENT
27
viewers engaged with stream
IMPACT
31
month-on-month growth in new users
KEY OBJECTIVES
1. Refining the customer-centric experience: ZALORA is always searching for ways to create the most immersive and customer-centric shopping experience. Since the pandemic, the company has wanted to offer customers a real-time live shopping experience.
2. Content hub: It set out to create a one-of-a-kind content hub for its customers. ZALORA wanted a single place to bring customers and brands together, adding value to both sides of the platform.
THE SOLUTION
Z-LIVE
With BeLive’s Social LIVE Commerce Technology, ZALORA’s Z-Live came to life — A platform that promises to change the way customers shop. It offers style inspirations and tips from featured hosts and guests and access to discounts available exclusively on their live shows.
- app-first approach
- checkout whilst watching the stream
- leave comments and interact with the moderator
Since ZALORA and BeLive are both Southeast Asia-born tech platforms, the partnership was a perfect fit. BeLive already understood the many complexities of doing business in the region. Likewise, both BeLive and ZALORA understand the varied consumer habits and preferences across their markets.
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